"A household based in the northern part of London is looking for an remarkable and experienced tutor to guide their youngest child on his early path to growing into an English gentleman."
Upon seeing this post, you might naturally miss the phrase "beginning" as simple a turn of phrase.
Yet, it could be the most important part of this unique employment listing, as it seeks to find a tutor for a 12-month-old.
Many of submissions have already been submitted since the anonymous family published their search for the £180,000 per year tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has gained interest throughout the media, with several asking why?
Forward-Thinking Method
A tutoring expert, CEO and founder of an education consultancy, which is assisting the family in their search, stated that notwithstanding early doubt, he found the concept "visionary", and "progressive".
When he consulted the family, he noted they appreciated the unconventional nature of their request, and how early in age their son is.
However, they explained that they "preferred not to postpone any longer" to get a tutor, as they had held off until their firstborn was five, and by that stage "cultural conditioning had by then set in".
But what does the family mean by "cultural predisposition"?
It's "comprehensive", Adam answered. "The manner you eat, the manner you speak".
He said the elder child had picked up "very nuanced, non-verbal cues" from the family, and had assumed their cultural habits. The family informed him they wished to avoid the same situation to recur with their new baby.
The plan: To engage a British tutor, who should speak with RP, to shape the baby right from the beginning.
Natural Absorption
"Much of the education at the start here is rather acquired indirectly," said the expert.
It's through this osmosis that the family are expecting the child will acquire the British traits they aim to instil.
The consultant noted the tutor needed to be an individual who attended "prestigious academies – comparable categories of schools as the family hope to send their son to".
"The educator must be the suitable individual, they'll be doing things they aren't even aware they're doing, simply by nature," he said.
Cost Not Relevant
The family told the expert the chosen tutor should ideally also have knowledge of or interest in horse riding, winter sports, the arts and music so as to inspire the child in a broad spectrum of interests.
More than that though, he stated the family hoped the tutor to enrol the child on a variety of courses so the child would be "pony-riding and starting an tool by the time they are approximately three years old".
In the family's perspective, helping their son become a "English gentleman" will bring about success and provide access.
"Taking into account the rights and wrongs of that, because it's certainly a status symbol," he comments.
But, in spite of all this instruction in "Britishness", would the child pick up what is termed cultural influence from the globally influenced family he resides with regardless?
"Certainly", replied the CEO. "The family understand this might not succeed, but they've just taken the attitude of, 'let's give it a go and let's go as early as we can', because the price of it is not a concern," he said.
Impractical
A number of in the tutoring industry who share those reservations.
An education leader, chief executive of an educational organization, who provides individual instructors, stated that "the journey of embracing two identities, or actually, forming one's identity, is something that must be grown into, not manufactured."
He explained that he had moved from Asia to the UK at the age of childhood, and had been brought up knowing and practicing dual heritages. He continued to learn at Cambridge University.
"The idea that one individual can function as a embodiment of Britishness, an individual who can possibly transplant the attributes of a English gentleman onto a 12-month-old child, strikes me as naive and unfeasible," he wrote.
"Based on my background, having a typically British tutor from infancy will will not necessarily create the outcome they want.
"I did not have that kind of mentor, and however I have been fortunate enough to experience many of the situations they desire for their son."
He added: "The fact is, self-identity cannot be imposed from the outside influences; it must be selected, and it must originate internally."
Acquiring Englishness
Certainly, English culture is something Adam hopes can be educated – and commercialized.
"In my view the situation that the international society views us in this light is something that we should be cherishing|valuing|appreciating